Check out how its made here!
Patron was founded in 1989 (as all great things are, myself included) by John Paul DeJoria and Martin Crowley. You may recognize John Paul DeJoria's other success as the co-founder of Paul Mitchell hair care products. The original Patron tequila was produced by Casa 7 Leguas, one of Mexico's oldest distilleries before DeJoria and Crowley purchased it in 1989. In 2000, CEO Ed Brown made the move to separate Patron from other tequilas into a premium brand.
One of the things I enjoy about Patron is how its made. From field to bottle 60 different hands touch this tequila. The cork is sourced from Portugal and the bottles are hand-crafted by glass artisans.All of Patron's tequilas are distilled from 100% Blue Weber Agave in the highlands of Jalisco. Rare in modern tequila production is the use of the tahona wheel. Patron is one of the few distilleries to still use this traditional method to crush the baked agave. They do also use the modern roller method and then its up to their master distiller, Francisco Alcaraz, to combine the two to make his recipe for Patron.
The taste. With Patron coming from the highlands, it has a more earthy taste. Patron is really smooth with an almost buttery, caramel taste. It finishes with a slightly stronger spice and a warming. This is the tequila that can convert many who think they don't like tequila. As much as a lot of people like to rip on Patron, I enjoy it. I could sip it or mix it up into my Perfect Margarita (see earlier post). In fact, most times when I go out and want a margarita I will request Patron so that I don't end up with some crappy rail tequila.
Patron comes in a variety of prices. I've purchased it for as high as $58 and from my favorite liqour store for as low as $32 regular price. I also think its really cool what you can do with the bottles when you are done!